In the 2018 edition, the event was held in Mexico City at the facilities of the Universidad Anáhuac México. From the context and requirements of the headquarters the identity of the project was developed, creating a concept linked to the evolution that has taken Mexico City to the point of disruption in which it is located; this evolution was summarized in three ideas: water, ground and city. In the proposal the precept of changing environment was held in a metamorphic symbol that adapts in shape to each category of the prize and acquires functionality through a dingbat typeface. At the same time, a logo with original type was created using the aforementioned characteristics to define it.
The purpose of the visual project is to create awareness of the cultural evolution that characterizes Mexico, achieving an analogy with the students that participate and stand out for their abilities, which will be the leaders that transcend and become part of the history of Mexico.