José Gea and I were invited to the Annual Conference for Publications Professionals to present the creative efforts to construct the Anáhuac Vocational Guidance Day 2018. Our lecture "Dialing It Up — Massive Events as a Student Attraction and Branding Strategy" was about the strategies needed to develop a project as big as the Guidance Day is.
José presented the marketing strategy as well as all the numbers from the event and I talked about the branding strategy and the process to create it.
As part of the extra activities, I was invited to teach a brush pen calligraphy workshop for the attendants.
José Gea
